Privacy Policy
Last updated: July 2026
This Privacy Policy describes how AlphaStore (alphastore.in) collects, uses, and shares your personal information when you visit or make a purchase from our store.
Personal information we collect
When you visit the site, we automatically collect certain device information — your web browser, IP address, time zone, and cookies installed on your device. As you browse, we also collect information about the pages and products you view and how you interact with the site.
When you make a purchase or create an account, we collect your name, billing and shipping address, email address, and phone number. We refer to this as Order Information.
How we use your information
We use your Order Information to:
- Process and fulfil your orders, including sending order confirmations and shipping updates
- Communicate with you about your order or account
- Screen orders for potential fraud or risk
- Provide customer support
We use device information to improve and optimise our site, and to understand how customers find us.
Sharing your information
We share your information with third parties only to help us operate the store. This includes our logistics partners (to deliver your order) and our payment processor (UPI via your preferred UPI app). We do not sell your personal data.
Data retention
We retain your order information for as long as necessary to fulfil the purposes described in this policy, unless a longer retention period is required by law.
Your rights
If you are a resident of India, you have the right to access, correct, or request deletion of the personal information we hold about you. To exercise these rights, contact us at hello@alphastore.in.
Cookies
We use cookies to keep your session active and remember your cart. You can instruct your browser to refuse cookies, though some features of the store may not function as a result.
Changes
We may update this policy from time to time. The updated version will be indicated by a revised date at the top of this page.
Contact
Questions or concerns? Email us at hello@alphastore.in.